Ready to Get Your VA Business Off The Ground?

Let's get this show on the road my friend. 

Take the fast track to develop the essential skills & foundational pieces that 
you need to become a profitable virtual assistant. 


Are You Stuck Setting up Your VA Business? Working for Peanuts or Struggling to Get Clients?...

I've totally been there, too. 

When I started my business, I dreamed of a life filled with freedom, flexibility, and fun. Of supporting my family, being my own boss, and doing meaningful work that I love. I wanted nothing more than to be a successful Virtual Assistant and to have the easy, breezy, designer handbag lifestyle that goes along with being a highly sought-after Internet professional. That's why I started my business!

But that's not what happened. In fact, far from it...

Clients weren't banging down my door to work with me. In fact, it was crickets. No emails. No website hits. Nothing. Nada.

I didn't get it!

I had a great website, a catchy name, and mad skills! So, where were all those clients?

And then when I finally did get clients, the ones who weren't flakes or freebie-seekers, they wanted to haggle my prices or pay me peanuts.

Sound familiar?

Mine is your typical virtual assistant startup story...

I had the classic "Field of Dreams" attitude (if you build it, they will come)

Back in 2005, when I started my business, I admit I thought that as soon as I hung out my virtual shingle, I would be rolling in the dough. But it was a grind, man. I was undercharging, attracting non-ideal clients, and I had the classic Field of Dreams attitude about being a VA ("if you build it, they will come").

I wasn't making real money, doing work I didn't really want to do, for clients who didn't appreciate me. I was burning the candle at both ends - miserable but determined to be successful. I remember thinking, if only someone would tell me what to do so that I can make this VA thing work!

But the program I wanted just didn't exist.

So, I had to find success the hard way. I signed up for every single free workshop I could get my hands on. I read every marketing book, took every seminar, and made every mistake I possibly could. I made many MANY mistakes.

Is that where you are? Are you climbing that hill and wondering where are the clients? Where is the money? Why is this so dang hard?

If you are searching for clarity and a program that offers REAL results (not some outrageous claims made by someone who isn't even a VA!) then you have found the program you've been looking for.

I have created a program that will help you find your ideal clients, charge what you're worth, and not work yourself into the ground. This is the ONLY training program out there that incorporates information on how to start and market a VA business to your IDEAL clients using step-by-step instructions and how to EARN a higher income AND personal support.

Step-by-Step Instruction

Find your ideal clients.

Personal 1:1 support.

What's the Secret?

You may be thinking, "Why you and why now?"

I created this program because it's the program I wish I had when I was starting out. I sat there for months after I started my business wondering when these creative and fascinating people were going to hire me? Where were they hiding?

I know now that the problem wasn't ME. Want to know a secret? The problem was that I wasn't letting people know how I could help THEM. Once I figured that out, business boomed. I learned how to market in a way that I was attracting ideal clients - not the demanding ones or the ones who want you to do everything on the cheap so they can grow THEIR business on your hard work. (Yeah, that happens a lot.)

Since then, I moved on to become an online business manager and ultimately a marketing and automation specialist + Infusionsoft Certified Partner. Business has changed, and I have finally achieved financial success, but more important, I enjoy the total freedom, flexibility, and portability this lifestyle brings. If you are a fellow milspouse, you know how important that is! And that's what I want for you - to help you find whatever it is that you are looking to achieve with your business. 

Whether you want to...

  • Find Your Ideal Clients. Remember those old 3D posters from the 90's, where you had to squint at a geometric pattern for a week before that crazy shape would hop out at you and then once you could finally see it, you could see it easily every time you glanced at the picture?

    Ya. Finding your ideal client is like that! Once you know how to find them, you can get them every time! I can tell you where to find the great clients and what it takes to be in high demand. I will also show you what clients REALLY want, how to differentiate yourself and be client attractive, how to set boundaries and manage difficult clients, and how to increase the value per client so you can make more money. Cha-ching.
  • Get Your Business Off the Ground. If you are stuck in analysis paralysis and haven't pulled the trigger on your business yet, this is the PERFECT program! I provide you a step-by-step weekly planner with things to do and decisions to make, but best of all, what you need and don't need (no one needs to break the bank here!). In order to get your business out to the world, you just have to get started. And my handy 6-week planner will be your guide.
  • Earn a Higher Income. Charge by the hour? Or create a retainer contract? Price your services by a block of hours? Or price them by value? What should you charge?

    Can you say pricing paralysis? Enough of this number-crunching and you may just decide to give up and just keep doing what you've always done. This program takes you through the crazy maze of what to charge and how to price so that you make moolah.

  • Get More and Better Clients. I will show you how to make your website client attractive so that you can stop attracting tire-kickers, freebie seekers, and pick-your-brainers. You know... those who want everything for nothing. Marketing is NOT negotiable! If you don't market, no one will know who you are and what you offer, and those clients NEED to find you!
  • Learn Ninja Marketing Strategies. I will show you my ninja tricks that I've spent thousands of dollars to learn. Everything from list-building strategies and creating a marketing funnel to the basics of search engine optimization and my favorite time-saving productivity tools. It's like borrowing my brain. You're welcome.
  • Pick my Brain. This course comes with the opportunity for 2 months of personal 1:1 support via e-coaching so you can commence to brain-picking in 3...2...

If I Could Just Get This VA Thing Off the Ground Everything Will Change...

I know you. You are determined to make this work. You want to be home with your children. You want your husband or wife to be proud of you. You want to have that flexibility to attend your kid's plays, band competitions, soccer games, or wine coffee with the ladies.

You just need a little help and a guide to show you the way. You may have bought programs or training or ebooks in the past that were 'meh' at best. 

This is different.

Not only is this program made FOR Virtual Assistants BY an someone who actually had a success virtual assistance practice, but you will you be getting rock-solid top-of-the-line information to help you thrive and 1:1 support.

Ready to Kickstart Your VA Career in  Six Weeks or Less? Then I Invite You To “VA Business Essentials”

Here are the Virtual Assistant Business Essentials Training Program Modules

(YES! You get INSTANT ACCESS to everything when you sign up!)

  • 1
    Setting the Foundation: There are many things to do, many decisions to make, and I want to make sure you cover your bases without breaking the bank. You'll learn why most VAs don't finish launching their business (trust me, this will not be you!), types of legal business structures and which one may be the best for you. Also, what you need to know about licenses, permits and other financial matters. But the jewel of Module 1, and what you will be using to map out your business, is my 45-day planner in which I break things down, what you need to do, week by week.
  • 2
    Online Presence: Choosing your market will set the platform for many of the things you'll do in your business and it will guide your marketing plan. No one said it would be easy, but don't worry I'm here with you every step of the way.

    Lessons include choosing your market, marketing strategies, attracting ideal clients, and I even show you do's and don'ts so that you don't make common marketing mistakes. Once you finish this module, you'll have a huge piece of your business structure and plan finished.
  • 3
    Money, Rates & Pricing: Many VAs are surprised to learn that they have a choice when it comes to setting their rates. Many of them think it's a foregone conclusion that they will charge by the hour and have built their revenue models around this fact - but once I show them the different pricing models, they get really excited about the prospect of making more money while working the same amount of time!

    My goal is to have every VA do what she wants to be doing and be paid handsomely for it. If you think that your role is relegated to making less than your clients, think again because I'm going to show you that it is possible to have a lucrative career as a VA.
  • 4
    Working With Clients: This is my favorite part of the course because now that you have the foundation set up, general idea of your marketing plan, rates all ready to go and a plan of action on that, it's now time to actually get out there and get clients. As you can imagine it's the scariest part for many VAs at least I know it's that way for me when I was starting out.

    Module 4 goes over all things Clients. How to attract them, where to find them, how to work with them. I go into great detail about how to build your Ideal Client Profile, where to find clients that are most ideal for you, how to do an effective client intake and consultation, and I even give advice on dealing with problem clients. Trouble with setting boundaries with your clients? This will never be a problem again after you finish this module.

"The information you provided in this training is truly gold... Any newbie and established VA can put your recommendations to good use. Well done."


"Lisa is very warm and articulate and is an excellent communicator. Her course content was exactly as promised. She provided valuable information and then she explained exactly how to implement it using real-world examples. I landed my very first client this week and I know her coaching played a very significant role in making that happen. I couldn't have hoped for a better outcome and look forward to working with her again soon!"



exclusive bonus #1


Many Virtual Assistants who've been around for YEARS can't figure out how to raise their rates and earn a better living. Stop the insanity, people!

When you charge bargain basement rates, you're hurting the entire industry! I'll walk you through step-by-step the system I use to train VAs how to increase their rates. Nothing eliminates the feelings of guilt, worry, or worthlessness more quickly than knowing exactly what to charge. We'll go over:

  • How to design your packages with your ideal client in mind
  • Learn about pricing strategies and come up with your own right-pricing model
  • A step-by-step script and process on how to raise your rates & out-price problem clients
  • The 6 biggest money-blocks that most VAs suffer from and how to fix them (I guarantee you'll be surprised how many you have!)
  • How to let go of limiting beliefs about money
  • Learn to communicate your value in a way that resonates with your ideal clients

We'll also go over Packages!

  • Sample service packages and support packages (yes, there is a difference!)
  • How, when, or IF to move current retainer or hourly clients into packages
  • PLUS templates and a sample script much more!

exclusive bonus #2


In this 168-page ebook, we take a deep dive into all things marketing!

Chapters contains loads of information, how to's, and examples - not too long to induce information overload, but not too short either. Plus you'll get Quick Start Assignments to complete. Talk about eliminating the guesswork!


We cover everything from tried and true list-building techniques, how to effectively use webinars as a way to market your business, how you can use social media to leverage your marketing efforts, how to set up Google Analytics, pink spoon marketing and how to fill your marketing funnel, and more!

exclusive bonus #3

new client welcome kit

If you want to WoW your new client, the "new client welcome kit" is all you need!

This alone can make the difference between an 'ok' first impression to really WOWING your client and being an absolute superstar...


This all-in-one customizable Word document has sample copy ready to go - all you need to do is edit it to fit your needs and then send to your new client. Nothing says "I'm prepared and want to work with you" than sending your new client this welcome kit!

This special bonus kit includes:

  • Samples for a welcome note, questionnaire, client intake sheet, office procedures, questionnaire, referral program, and contact sheet (12 pages).
  • Also includes examples of what else you can include in your client welcome packet.

exclusive bonus #4

Printables Templates

Printables come in all shapes and sizes and have a wide variety of uses, many of which can help you streamline processes, make quick work of completing tasks and increase profits.

What are printables? Printables are things designed for the purpose of downloading and printing such as; color pages, art projects, patterns or designs, planners, spreadsheets, journals and calendars. They can also be worksheets, checklists and to-do lists.


You can use these printables in your business by creating an opt-in offer for your website, adding printables to your packages as you work with clients, or use them in your own business (they are all customizable so you can put your logo and colors to it!)

This special bonus kit includes:

  • Insider’s Guide with tips, instructions, and creative ideas on how to use printables to grow your business, use with your clients, membership programs, etc.
  • 10 Professionally Designed Worksheet, Checklist and to Do List Templates (.docx)You also get 10 styles of checklists, worksheets and to do lists. Some have examples to give you an idea of how it could be used.

Get started RIGHT NOW by choosing
the plan that works best for you.

1 Payment of $197

100% Satisfaction Guarantee!

I've done everything in my power to make this the simplest yet most comprehensive VA training program available.

I KNOW it works because it's the exact same processes and systems and strategies that's been behind my success and those of my students.

However, if you're on the fence...or if other business training programs have left you skeptical, then I want to give you every chance possible to "buy it and try it" with absolute confidence and no risk.

That's why I'm giving you a FULL 7 DAYS to go through the training program, follow the simple step-by-step project plan, and realize for yourself just how amazing it feels to finally get success in your business, working with clients, and getting a handle on marketing.

View full terms & conditions and refund policy >>

"Before taking this program, I was not clear on the basic fundamentals I would need to start my business. Lisa walked me through the steps to get started and shared her personal insight on the day-to-day operations of running a VA business. I particularly appreciated her straightforward tips on interacting with clients, setting prices and developing packages."


"I was happy to have found Lisa's program. It is chock full of helpful information and is very well organized into easy-to-follow sections. Like most online courses, you get out of it what you put into it. Every module has a minor homework assignment to complete, I highly recommend you complete the assignments. Some ideas that were discussed ranged from making your website more professional looking to dealing with difficult clients. No matter where on your business journey you are at-- all can learn something from this course. If you just need the basics this class offers that and is much better presented than those "getting started" classes that are offered around the internet. I appreciate that Lisa is willing to offer her expertise to help businesses succeed in the online marketplace. Highly recommend hiring Lisa as your online business teacher."


How Does it Work?


As soon as you sign up, you get immediate access to training videos that walk you through the steps of my VA Business Essentials Program - everything from what you need to get started to pricing services and where to find clients to productivity tips and my best how-tos. I hold nothing back! These training videos provide the bulk of the content for each lesson and are also available in MP3 format, so you can take the training on-the-go.

Private Membership Site

Your private member site is your home base for this entire program. There, you will find all your training videos, audios, cheat sheets, and more. Everything is kept for you all in one place, accessible from anywhere in the world. You will have LIFETIME access to your account and to the content!

1:1 Support

If you want more than the self-study option, you can optionally purchase 2 months of e-coaching. No group coaching, public forums, Facebook groups, or waiting on a monthly Q&A call. You can ask as many questions as often as you'd like within the 2 months (because no one likes limits! lol.)

Templates, Worksheets, and Progress Trackers

Many lessons include templates, worksheets, and even coaching exercises to take the tools and strategies into YOUR business and experience your business breakthrough! Need reminders? The program has built-in progress trackers to keep you moving forward.


You will get bonus content along the way to help you take the info deeper (such as the "Raise Your Rates" virtual workshop!).

Click below for a sneak peek - we are waiting for you!

What are you waiting for? It's time to get this show on the road... join now and launch or uplevel your business in just a few weeks. You'll have all the training and support you need.

Lisa Wells
Creator of VA Business Essentials and Profitable Packages,
premier training programs for virtual professionals

P.S.: If you are a VA looking to upgrade her service packages and work with higher-end clients or want a step-by-step training program from someone who has been there-done that, this program is for you! I am taking all the risk with my money back guarantee, so there's nothing to lose. Join us now!

Get started RIGHT NOW by choosing
the plan that works best for you.

1 Payment of $97
1 Payment of $197

Frequently Asked Questions

Can I complete the program in less than 6 weeks?

Will this program work for me even if I don't call myself a "VA"?

Should I know my target market or what I want to specialize in before I enroll?

How does the e-coaching work?